Boston
Launched in 2011, this full-motion LED spectacular has become a new landmark in Boston. The Tower’s impressive scale provides not only an iconic branding opportunity, but also visibility for more than half a mile. Located on Summer Street at the Boston Convention & Exhibition Center, the nearly 80 feet tall Tower can be seen from the Financial District, Seaport Boulevard and Congress Street in the South Boston Waterfront, as well as key South Boston sites such as the Seaport World Trade Center, the hip Fort Point neighborhood, the Institute of Contemporary Art, and other highly trafficked venues. The Boston Digital Media Tower is the first and only digital advertising display of its kind in Boston, and provides the single most impactful out of home presence in the market, allowing brands to become to integrate with the Boston skyline. Revenues generated from the display directly benefit tourism in the Commonwealth, via the Massachusetts Convention Center Authority.